Business

Data driven decision making: Everybody wants it, here are the reasons behind why few gets it

In today’s business world, digitization is seen as the key to success. And with digitization comes data & technology. That’s why businesses that want to become data-driven invest heavily in data infrastructure technology. Unfortunately, technology alone can’t make an organization data-driven overnight. It is just an enabler, not the solution to all your problems.

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FMCG brands should be sincere with their consumers — and take control of their data

Making the most of your online marketing activities is becoming increasingly difficult. Today, third-party cookies require implicit consent. That’s changing next year. Then the data owners — the consumers — will have control over their own data. This offers FMCG brands the opportunity to build a new, better relationship with their

Cloud payback: this is how you make cloud value tangible

“Cloud payback: Everyone wants it.” That’s a headline I read in PwC’s current US Cloud Business Survey. It really struck me, because while I was reading the report, it dawned on me: we all want cloud payback, but we clearly aren’t getting it. In fact, the report

Innovation drives growth (but requires more than just burning money)

Nearly three out of four executives agree that the changes brought about by COVID-19 will present a big opportunity for growth. But only 21% have the expertise, resources, and commitment to successfully pursue that growth. As I read those numbers in a McKinsey report, one thing immediately crossed my mind:

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