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Physical Fitness: The Hidden Path To Becoming A Better Executive

Managing Director at Portera Technologies, Enterprise growth hackers supporting blue-chip MNC’s to deliver their business objectives. All too often, entrepreneurs put all their energy into their careers, leaving other important areas of their lives, like taking care of their bodies, bone-dry of attention. This often leads to health problems,

Maximize your data value with privacy-preserving technologies (PPTs)

Protecting our privacy and securing our data has become increasingly critical in this digital age. With the growing reliance on technology, the amount of personal data being collected, stored, and shared continues to skyrocket. This has led to a rise in cybersecurity threats, such as data breaches and identity theft,

The power of APIs for a seamless user experience

Multinational companies face a specific challenge in creating a seamless user experience, as they often operate in a cluttered systems environment. “We need to move everything onto one platform,” is the solution you often hear. I believe it doesn’t need to be that complicated. Let’s start positive: multinational

Leading a successful transformation program

As a Chief Information Officer or Chief Data Officer, have you ever implemented a large-scale transformation program that didn’t achieve its intended effect? Unfortunately, I see this all too often. There are multiple factors involved, I’d like to share some key takeaways on how you can make a

Turn your data into a crystal ball

Keeping track of everything in our fast-changing world, where market dynamics and consumer behavior are constantly in flux, has become a key challenge for businesses. You’ve probably often wished you had a crystal ball to help you plan your next move. In fact, you likely already have one, you

Digital transformation and data security dependency

Digital transformation has become vital to the modern business. What was once purely a conceptual journey has become very real, fueled in particular by the Covid-19 pandemic. Technological advances help businesses become more efficient, productive, and safer. Data is vital to this progress. But with more data comes more risk

The power of 1%: why marginal growth matters

Too often, businesses undergoing a digital transformation deploy a “launch and leave” approach to innovation. As they search for the next big transformation, they overlook the potential of continuously improving the performance of their existing assets and the power of compounding marginal growth. All it takes is the right mindset

What telco companies can learn from FMCG businesses

Switching from one telecom company to another has never been easier. But why do customers make this switch? Are telco companies doing enough mid-contract to build reasons beyond functional benefits to establish customer loyalty? To get to the top, they bet on product innovation, service quality, and price. These are

How to keep up with your consumer-centric value chain

In recent years, the demands of modern consumers have shifted dramatically. It calls for a different approach in creating value. Value chains have become more consumer-centric than ever, disrupting the way consumer packaged goods companies operate. Is the organization of your value chain ready to meet the needs of the

Where’s the value of my data? The bottleneck in achieving data-driven commercial excellence isn’t in the technology or data

Companies have invested heavily in data technologies and people, but very few are unlocking the real value of data. The bottleneck they encounter isn’t in the technology or data teams, rather it lies in their conventional way of working. Many believe that the key success drivers of data-driven commercial

Active and passive sustainability strategies: how companies can move further faster with their sustainability agenda

Companies are past the point of sustainability signposting. Employees, customers, regulators and authorities, and shareholders: everyone is demanding action. What can you learn from other organizations? The commitment to greater sustainability is now mainstream and pretty much global. This article will help you understand the active and passive strategies your

FMCG brands should be sincere with their consumers — and take control of their data

Making the most of your online marketing activities is becoming increasingly difficult. Today, third-party cookies require implicit consent. That’s changing next year. Then the data owners — the consumers — will have control over their own data. This offers FMCG brands the opportunity to build a new, better relationship with their

Cloud payback: this is how you make cloud value tangible

“Cloud payback: Everyone wants it.” That’s a headline I read in PwC’s current US Cloud Business Survey. It really struck me, because while I was reading the report, it dawned on me: we all want cloud payback, but we clearly aren’t getting it. In fact, the report

Innovation drives growth (but requires more than just burning money)

Nearly three out of four executives agree that the changes brought about by COVID-19 will present a big opportunity for growth. But only 21% have the expertise, resources, and commitment to successfully pursue that growth. As I read those numbers in a McKinsey report, one thing immediately crossed my mind:

Transforming the telecom industry: integrating the competition into the ecosystem

The telecommunications industry is being heavily disrupted by technology startups. 5G has arrived and the COVID-19 pandemic has changed the way we work and consume media. So industry needs to innovate and transform to expand its activities back into the services market. The way I see it, integrating competing startups

Going straight to the source: Why CPG businesses must make first-party data their digital priority

𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐦𝐮𝐬𝐭 𝐝𝐞𝐩𝐥𝐨𝐲 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐚𝐧𝐝 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐨 𝐜𝐨𝐥𝐥𝐞𝐜𝐭 𝐚𝐧𝐝 𝐛𝐮𝐢𝐥𝐝 𝐦𝐨𝐫𝐞 𝐟𝐢𝐫𝐬𝐭-𝐩𝐚𝐫𝐭𝐲 𝐝𝐚𝐭𝐚, 𝐰𝐢𝐭𝐡 𝐚𝐦𝐛𝐢𝐭𝐢𝐨𝐮𝐬 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞-𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 𝐭𝐚𝐫𝐠𝐞𝐭𝐬. 𝐅𝐢𝐫𝐬𝐭-𝐩𝐚𝐫𝐭𝐲 𝐝𝐚𝐭𝐚 𝐧𝐞𝐞𝐝𝐬 𝐭𝐨 𝐜𝐨𝐯𝐞𝐫 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝟕𝟓% 𝐨𝐟 𝐚 𝐜𝐨𝐦𝐩𝐚𝐧𝐲’𝐬 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐭𝐨 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥𝐥𝐲 𝐡𝐞𝐥𝐩 𝐭𝐨 𝐠𝐫𝐨𝐰 𝐫𝐞𝐚𝐜𝐡 𝐚𝐧𝐝 𝐬𝐮𝐬𝐭𝐚𝐢𝐧 𝐬𝐚𝐥𝐞𝐬.

Data driven decision making: Everybody wants it, here are the reasons behind why few gets it

In today’s business world, digitization is seen as the key to success. And with digitization comes data & technology. That’s why businesses that want to become data-driven invest heavily in data infrastructure technology. Unfortunately, technology alone can’t make an organization data-driven overnight. It is just an enabler,

Masters of MasterClass - Learn from the best

In December 2020, a group of highly-valuable colleagues have gifted me online subscription to MasterClass [https://www.masterclass.com/] . Without having any idea about the content and the value I would extract from that, I was flattered to receive such a gift. After a couple of weeks of binge watching,

Featured on Forbes: 4 Key Pillars to Success in Converting Data to Value

I've been asked multiple times what are the most important factors that impacts the implementation of data driven decision making within organisations. In this Forbes link [https://lnk.kvkl.me/ForbesData], I tried to summarise the 4 key pillars of converting data to value. You can also follow

Featured on Forbes: Transparency Is No Longer An Option; It’s A Must

With growing concerns around food safety, ethical sourcing, data security, and environmental impact, consumers want to know more than ever before about the products they buy. Though becoming a transparent business might seem like a momentous undertaking, there are plenty of ways to showcase your business practices to satisfy the

Featured on Forbes: Rising Consumer Demand: Is your brand ready?

A lack of transparency about the manufacturing process of a product is increasingly on consumers’ minds. A recent survey from BCG [https://www.bcg.com/en-nl/publications/2020/pandemic-is-heightening-environmental-awareness] revealed that, since the pandemic crisis, consumers’ agendas have increased and are more focused than ever on health and safety and

Some tips to stay relevant, on time for your consumer

Systems have gotten faster and smarter, but our paradigms around Customer Relationship Management and engagement have more or less stayed the same. We see a lot of teams struggle getting closer to real-time acting based on the near-time actions of the target group. At the end, due to the classic

What does it mean to get group immunity?

Will we all have covid? Put simply, there are two main properties of a virus; 1) how infectious it is 2) how deadly it is. Even if a virus is too infectious, if it is also too deadly, this is an advantage for the humanity. Sounds weird? Let me explain…

How to fail fast, is this a fad?

Every day, we are exposed to some phrases that people use to show off rather than actually realize. “Fail fast” is one of those. Many people (especially executives) use this phrase daily, in their meetings, speeches, keynotes. Just look on LinkedIn; it appears in the posts, quotes, recommendations they give

5 tips and tricks sailing with toddlers / babies

Your biggest moments of pleasure may become challenging when your family expands. Here are a couple of tips that will ease them for you. My wife and I are sailors since youth, raced in various boats, starting from dinghies to open water yachts. Our only way of having a vacation