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Innovation drives growth (but requires more than just burning money)

Innovation drives growth (but requires more than just burning money)

Nearly three out of four executives agree that the changes brought about by COVID-19 will present a big opportunity for growth. But only 21% have the expertise, resources, and commitment to successfully pursue that growth. As I read those numbers in a McKinsey report, one thing immediately crossed my mind:

Transforming the telecom industry: integrating the competition into the ecosystem

Transforming the telecom industry: integrating the competition into the ecosystem

The telecommunications industry is being heavily disrupted by technology startups. 5G has arrived and the COVID-19 pandemic has changed the way we work and consume media. So industry needs to innovate and transform to expand its activities back into the services market. The way I see it, integrating competing startups

Featured on Forbes: Rising Consumer Demand: Is your brand ready?

A lack of transparency about the manufacturing process of a product is increasingly on consumers’ minds. A recent survey from BCG [https://www.bcg.com/en-nl/publications/2020/pandemic-is-heightening-environmental-awareness] revealed that, since the pandemic crisis, consumers’ agendas have increased and are more focused than ever on health and safety and

Some tips to stay relevant, on time for your consumer

Some tips to stay relevant, on time for your consumer

Systems have gotten faster and smarter, but our paradigms around Customer Relationship Management and engagement have more or less stayed the same. We see a lot of teams struggle getting closer to real-time acting based on the near-time actions of the target group. At the end, due to the classic

How to fail fast, is this a fad?

How to fail fast, is this a fad?

Every day, we are exposed to some phrases that people use to show off rather than actually realize. “Fail fast” is one of those. Many people (especially executives) use this phrase daily, in their meetings, speeches, keynotes. Just look on LinkedIn; it appears in the posts, quotes, recommendations they give